![]() ![]() He began selling toys after a couple of years when customers began asking for them, and he quickly concluded that, in the baby-boom years, toys were a more lucrative business than furniture. The chain has its roots in Children's Bargain Town, the baby furniture store that Lazarus opened in his hometown of Washington, D.C., after returning from the Second World War. The stores created a magical feeling for children roaming aisles filled with Barbies, bikes and other toys laid out in front of them. Lazarus modelled his business after the self-service supermarkets that were becoming popular in the 1950s, stacking merchandise high to give shoppers the feeling it had an infinite number of toys. operationsīut for decades, it was Toys "R" Us that drove trends in child's play, becoming a launchpad for what became some of the industry's hottest toys. Toys "R" Us planning to liquidate its U.S. The fate of the Canadian stores is not yet clear, as some bidders have expressed interest in the business north of the border. No longer able to bear the weight of its heavy debt load, the company announced last week that it would close or sell its 735 stores across the country, including its Babies "R" Us stores. More recently, Toys "R" Us found itself unable to survive the trends of the digital age, namely competition from the likes of Amazon, discounters like Walmart and mobile games. And Lazarus was a master at projecting the image he wanted for. Lazarus, who stepped down as CEO of Toys "R" Us in 1994, transformed the toy industry with a business model that became one of the first retail category killers - big stores that are so devoted to one thing, and have such an impressive selection, that they drive smaller competitors out of business. Charles Lazarus realized early in his career that the way customers perceive you is one of the most important factors in success. Multiple offers emerge for Toys "R" Us Canada."Our thoughts and prayers are with Charles' family and loved ones." ![]() "There have been many sad moments for Toys R Us in recent weeks, and none more heartbreaking than today's news about the passing of our beloved founder, Charles Lazarus," the company said. Toys "R" Us confirmed Lazarus' death in a statement. Lazarus, the World War II veteran who founded Toys "R" Us six decades ago and transformed it into an iconic piece of Americana, died Thursday at age 94, a week after the chain announced it was going out of business in the U.S. ![]()
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